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Business Analytics (60 Hours)

What’s the course about

Business Analytics lies at the intersection of business and data science. It takes business data (such as sales figures or customer relations metrics) through statistical and operations analysis and comes out with insights into various business functions. Business Analytics offers descriptive, predictive, diagnostic and prescriptive action items that make organizations better informed and take better decisions.



In addition, Business Analytics results in cost efficiency. It helps organizations quickly respond to user needs for availability of data, improves competitiveness and produces a single, unified view of organizational or business information.



Course Objective :

The course prepares students for careers in business analytics by teaching them how to use various techniques and tools of modern data science to solve business problems. The course imparts a wide variety of skills, technologies, practices for continuous iterative exploration and investigation of business performance.

As a hands-on course, it trains the students in defining the problem context, choose the right data for analysis, apply appropriate analytic techniques, and come up with conclusions & recommendations. Students are expected to apply their analytics skills to real-life projects and case studies and produce implementable solutions.

Key course content

  • Analytics and its Methodology
  • Basics of Statistics and Data Visualization
  • Test of Significance - Hypothesis Testing, T-Test, ANOVA
  • Correlation & Regression
  • Cluster Analysis - K-means Clustering & Hierarchical Clustering
  • Time Series Analysis
  • Model Testing & Validating
  • Supervised Machine Learning
  • Text Mining
  • Case Studies

What’s more

Today businesses store, organise and analyse vast amounts of information called Big Data. It takes extensive use of software to process and analyse it. The course teaches how to use market leading tools: SAS, R, SPSS, and advanced Excel and their statistical functions to do business analytics.

Who can enroll

Students from mathematical, computer science, and statistical backgrounds will highly benefit from the course. But any student or professional who plan to pursue a career in the data science industry can enroll.

Job opportunities

A wide range of industries including marketing, finance, health care, logistics, insurance, e-commerce, manufacturing, and governments employ business analysts. Trainer - Business Analytics, Business Intelligence Manager, Operations Analyst, Research Analyst, Strategy Consultant - Business Analyst, Business and Financial Analyst, Consumer Analytics Manager are some of the jobs available in this domain.



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